Meta has poached top Apple design executive Alan Dye, in a blow to the iPhone maker as the social media group steps up its efforts to sell wearable artificial intelligence-powered devices.
Dye, who has led Apple’s user interface design team since 2015, will head up a new design studio at Meta, overseeing design, software and AI integration across its product suite, said a person familiar with the matter.
His appointment marks a coup for the $1.6tn social media platform. Chief executive Mark Zuckerberg has said wearable devices — which he believes will one day replace smartphones — are vital to his bet on “superintelligence”.
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