The Nintendo Switch 2 will appear on many a festive-season wish list this year. Already, strong sales of the gaming console have helped drive a strong rally in the shares of Nintendo, the company that makes it. But the stock’s near-50 per cent rally this year also reflects the Japanese group’s shrewd adaptation of a formula that has benefited iPhone maker Apple: turning continuity into a competitive advantage.
任天堂Switch 2游戲機今年必將出現在許多人的節日愿望清單上。這款游戲主機的強勁銷量已推動制造商任天堂股價大幅上漲。但該股今年近50%的漲幅，也反映出這家日本企業巧妙借鑒了iPhone制造商蘋果公司的成功模式：將產品延續性轉化為競爭優勢。
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