Super Bowl 2024 is set to be the biggest ever for advertising in the US as the world’s largest brands spend an estimated $650mn on securing TV slots around the game on Sunday.
Top advertisers are expected to pay about $7mn for 30 seconds of advertising during Super Bowl LVIII, an increase of about 10 per cent on last year’s event, according to Dentsu, the global advertising agency.
Dentsu estimates that the game will mark a bumper weekend for Paramount — which has the rights to show the game this year in the US and is broadcasting it on CBS and Nickelodeon. Paramount is expected to net the more than $650mn in TV ad revenues, according to Dentsu.
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