When Foxconn, Apple’s main iPhone maker, said it was getting into the electric car business in 2020, its strategic shift made perfect sense. Contract electronics manufacturing is a relentless, low-margin business, and rumours had been swirling that Apple was developing its own electric vehicle. If Foxconn could apply its mass-production expertise to cars, it could future-proof itself against an increasingly commoditised consumer electronics industry.
當蘋果(Apple) iPhone的主要代工制造商富士康(Foxconn)在2020年表示它將進軍電動汽車業務時,其戰略轉變完全合乎邏輯。代工制造電子產品是一項無情的低利潤業務,而且當時有傳言稱蘋果正在開發自己的電動汽車。面對一個日益平價商品化的消費電子行業,如果富士康能夠將其大規模生產專長應用于汽車,就有望讓自己經受住未來的考驗。
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