In China's overheated bubble tea market, Mixue Group stands out for its big success. Often dubbed the “Pinduoduo of milk tea” – drawing parallels to the e-commerce giant known for its cut-to-the-bone prices – Mixue has leveraged its affordability to achieve remarkable growth in a market crowded with tens of thousands of stores with very similar products.
在中國過熱的茶飲市場中,蜜雪冰城憑其巨大的成功脫穎而出。常被稱作“茶飲界拼多多”的蜜雪冰城憑實惠的價格,在一個擠滿數(shù)十萬家門店、產(chǎn)品高度雷同的市場中,錄得顯著增長。
您已閱讀5%(438字),剩余95%(8682字)包含更多重要信息,訂閱以繼續(xù)探索完整內(nèi)容,并享受更多專屬服務(wù)。