This article only represents the author's own views.

In gold-crazy China, the showroom of Chow Tai Fook Jewelry Group Ltd. (1929.HK) in Hong Kong’s Central business district is a bit of fantasy land featuring the many different faces of the precious metal, from heavy gold jewelry, to Disney-themed petite earrings for babies.

Founded in 1929 in Guangzhou, the company transformed the industry in 1956 when it introduced a 999.99 percent standard of purity, later adopted by the Hong Kong government. Now, the company is hoping to tap a recent rally that has sent gold prices to record highs. It appears to already be reaping some benefits of that rally with relatively strong growth in the first three months of the year, according to a sales update released last week.