Many members of China Inc. are putting the brakes on new investment these days, choosing to focus more on improving efficiency as the nation’s economy slows and regulatory oversight increases. But don’t tell that to trucking platform operator Full Truck Alliance (YMM.US), whose latest earnings report shows it intends to stay in the expansion fast lane, at least for now, despite the challenging environment.

The operator of a digital platform that connects truckers to shippers sharply stepped up its sales and marketing spending last year, after Beijing allowed it to resume signing up new users in mid-2022 following a one-year pause for a data security review. The company’s sales and marketing expenses rose by 37.3% for all last year, including a big 49.8% year-over-year increase to 421 million yuan ($59 million) in the fourth quarter alone, according to its latest quarterly earnings report released last Thursday.

This heavy spending helped to boost revenues substantially as well, though at a slower rate than the marketing campaign. Sales for both the full-year and fourth quarter of 2023 grew by 25.3% to 8.4 billion yuan and 2.4 billion yuan, respectively.