Linda Yaccarino, the chief executive of X, formerly known as Twitter, is reinstating its “client council”, an invitation-only group of marketing and advertising agency executives, in the latest bid to rebuild brand relationships that were shattered after Elon Musk’s takeover of the platform.

Yaccarino will announce the decision to bring back the client council this autumn on Thursday during her first live television interview since taking the CEO position several months ago, the company said. The platform has not determined who will be in the revived network.

Silicon Valley social media platforms such as Meta have long created clubby forums to help bring in advertising dollars, typically giving top spenders an inside look at up-and-coming products, seeking their advice on thorny issues and making reassurances around “brand safety” — an industry term referring to the risk that ads appear alongside problematic content and misinformation.