As a huge TV audience tuned in to China’s lunar new year gala last month — equivalent to the US Super Bowl for its peak advertising rates — a record eight domestic liquor makers grabbed almost half of the highly coveted commercial slots at the top of the show.
上月,當數量巨大的電視觀眾收看中國春節晚會時——其廣告費最貴可與美國超級碗(Super Bowl)媲美——整臺晚會令人眼紅的最好的廣告時段被國內白酒生產商瓜分了近一半,它們的數量也是史上最多的,總共有八家。
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