This article only represents the author's own views.

Qutoutiao Inc. (QTT.US) shot to fame as the fastest Chinese company to go from zero to IPO when it listed its shares on the Nasdaq in September 2018, just two years after launching its core news aggregating service. But four years after its listing, that distinction could become irrelevant as the company faces potential delisting, it announced last week.

A delisting wouldn’t spell the end of Qutoutiao, which is still one of China’s top news aggregators, even though it ranks well behind industry leader Bytedance-owned Toutiao. But the potential delisting adds to the troubles for the rapidly declining company, which has recently ramped up its cost-cutting to try to head off a deepening cash crunch.