Three tech giants control half of advertising outside China 三巨頭控制中國以外全球逾半廣告市場
Alphabet, Meta and Amazon have doubled their share of ad revenues in past 5 years, industry estimates 今年數(shù)字廣告有望占全球廣告總收入的近三分之二。據(jù)估計，中國以外80%至90%的數(shù)字廣告市場由Alphabet、Meta和亞馬遜控制。
Three tech giants control more than half the global advertising market outside China as the pandemic accelerates the industry’s digital transformation and decline of traditional media.