Drivers have put many miles on the clock since Henry Ford told his Model-T salesforce that customers could have any colour they wanted as long as it was black. If anything, carmakers have roared off in the opposite direction: by 2017, BMW plant managers were claiming would-be Mini owners could choose from 15tn combinations of shades, parts, trims and accessories.
亨利?福特(Henry Ford)曾告訴他的T型車(Model T)銷售人員,顧客想要什么顏色都行——只要是黑色。那已經是很多年前的事了。如果說有什么變化的話,那就是汽車制造商已經奔向相反的方向:2017年,寶馬(BMW)工廠經理聲稱,潛在的Mini車主有15萬億種不同顏色、部件、裝飾和配件的組合可以選擇。
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