The EU has announced a formal investigation into Google’s advertising business, to establish whether it harmed competition by restricting or excluding its rivals from data and services.
Google, which earned roughly $147bn in advertising revenues last year, dominates the market and operates the leading tools for buying and selling ads, as well as the biggest market where online ad deals are struck.
“Google is present at almost all levels of the supply chain for online display advertising,” said Margrethe Vestager, the EU’s executive vice-president in charge of competition policy.
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