Popular Chinese ecommerce platform Shein, whose big data-driven designs have propelled it to the top of app download charts, is facing complaints from apparel brands that claim it has infringed their intellectual property.
Since being founded in 2008, according to its website, Shein has cemented itself as a global Gen Z staple, selling cheap, on-trend clothing online.
In May of this year, according to data from AppAnnie, the company reached the top of the app download charts for shopping on both Apple and Google’s stores, while it was valued at $15bn in its most recent known funding round in August 2020, according to data from PitchBook.
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