Apple approached Japan’s Nissan in recent months about a tie-up for its secretive autonomous car project, but talks are no longer active, according to people briefed on the matter.
The contact was brief and the discussions did not advance to senior management levels following divisions over branding for the iPhone maker’s electric vehicles, the people added.
Apple also recently halted talks with South Korea’s Hyundai Motor and its affiliate Kia, underscoring the challenges of finding an automotive partner for its car efforts, known as Project Titan.
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