You know things are bad when the chairwoman starts livestreaming pitches for a company’s products. As demand for air conditioners slumped in China, Dong Mingzhu of Gree Electric Appliances popped up on platforms ranging from Douyin — the Chinese version of TikTok — to ecommerce giant JD.com. It was a signal to sell the shares rather than buy a cooling unit.
當一家公司的董事長開始做直播宣傳公司產品時，你就知道情況不妙了。在中國空調需求滑坡之際，格力電器(Gree Electric Appliances)的董明珠突然出現在各種平臺上，從抖音（TikTok中國版）到電商巨頭京東(JD.com)。這是一個賣出該公司股票、而不是買入其制冷設備的信號。
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