Brands are facing growing pressure to speak out about racism as surveys show that the killing of George Floyd has prompted a sharp shift in US consumer attitudes about a subject many marketers had long sought to avoid.
各品牌面臨越來越大的壓力,要求他們在種族主義問題上做出表態。民調顯示,對于許多營銷人員長期試圖回避的這個話題,喬治?弗洛伊德(George Floyd)被殺事件促使美國消費者的態度發生了急劇轉變。
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