Kenji Sukeno, president of Fujifilm Holdings, has three of the company’s top selling cameras spread out in front of him.
One, which delivers a print within seconds, bears the signature of Taylor Swift — a reminder that this venerable company can still produce a product with demonstrable appeal to the “selfie generation”.
But since the turn of the century, Mr Sukeno, who joined the group more than 40 years ago, has helped to set a dramatic new trajectory, as the spread of digital technology threatened to render its core business close to obsolete.
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