Crayfish burgers, lotus leaf-wrapped rice and chicken burgers topped with kimchi are among the offerings that have helped Yum China boost sales at its KFC and Pizza Hut outlets in the country after years of lacklustre growth.
Yum China, which operates more than 8,600 restaurants, said last Tuesday that its revenue in the first quarter increased 4 per cent from the same period last year to $2.3bn, with sales at its existing stores growing 4 per cent.
The quarter followed a difficult few years in which revenue growth has been driven mainly by new openings. Same-store sales grew just 1 per cent last year, with a 5 per cent decline at Pizza Hut outlets.
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