Match Group, which owns dating apps such as Tinder and Hinge, is planning to expand headcount in Asia by 40 per cent this year and overhaul its executive team, as part of a push into the region’s flourishing online dating market.
Mandy Ginsberg, chief executive, told the Financial Times that the Dallas-based company planned to invest “tens of millions of dollars” a year on a hiring spree as well as additional marketing in the region.
The bet on Asia comes as Match, which has a market capitalisation of $15.9bn and about 8m subscribers across its digital dating brands, faces competition from social media group Facebook, which announced its own dating service last year.
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