People aspire to own an Aston Martin. Andy Palmer, the carmaker’s chief executive, says he is not selling cars, he is “selling the dream”. Aston Martin also has a dream: to be seen, and valued, as a luxury lifestyle brand.
人人都渴望擁有一輛阿斯頓馬丁(Aston Martin)。這家汽車制造商的首席執行官安迪?帕爾默(Andy Palmer)說他賣的不是汽車,而是“夢想”。阿斯頓馬丁也有個夢想:被視為一個奢華生活方式品牌,并得到相應的估值。
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