Is it possible to make journalism pay? The question has loomed over a miserable few days for news organisations, with hundreds of journalists losing their jobs at BuzzFeed, Huffington Post and Gannett — the newspaper group that owns USA Today. The prosperous online future that was supposed to save a once-profitable industry has not materialised, and highly valued digital upstarts have proved to be worth substantially less than thought.
做新聞能實現盈利嗎?對新聞機構來說,在愁云慘淡的這幾天里,這個問題顯得尤其突出——BuzzFeed、《赫芬頓郵報》(The Huffington Post)以及旗下擁有《今日美國》(USA Today)的甘尼特(Gannett)報業集團合計裁掉了數百名記者。人們本以為網絡將能拯救這個曾經盈利的行業,但期待中的繁榮景象尚未到來,而事實證明,估值極高的數字媒體新貴的價值遠低于人們所想。
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