“I think it’s a new Dior,” says Pietro Beccari, the affable Italian who was appointed as the brand’s chief executive in November last year. One of Bernard Arnault’s most trusted lieutenants, Beccari, 50, is an LVMH high flyer. Before his move to Dior, he was responsible for Fendi’s rebirth as a kinetic, millennial-connected brand with a constant supply of consumer-pleasing novelty products. He replaced Sidney Toledano, Dior’s chief executive of 20 years, who increased its revenues tenfold.
“我覺得這是新迪奧，”去年11月被任命為迪奧新CEO的意大利人皮埃特羅?貝卡利(Pietro Beccari)說。這位50歲的謙謙君子是集團董事長貝爾納?阿爾諾(Bernard Arnault)最為信賴的得力干將，他在路威酩軒(LVMH)早已“戰(zhàn)功赫赫”。執(zhí)掌迪奧前，他是路威酩軒旗下另一名牌芬迪(Fendi)重現(xiàn)輝煌的大功臣：他通過不斷推出深受消費者青睞的時尚潮品，讓芬迪成了生機勃勃、與時俱進的時尚品牌。他取代前任CEO西德尼?托萊達諾(Sidney Toledano)，后者曾擔任迪奧CEO長達20年之久，任內成功使迪奧的銷售額增長了十倍之多。