When the first season of House of Cards made its debut on Netflix in February 2013, pundits wondered whether the video streaming service could really afford the $100m political drama. At the time, Netflix had 33.3m streaming subscribers, many of whom quickly became glued to the tale of Washington DC scheming and intrigue.

Five years ago, original commissioning was a novelty for what was only a few years earlier known primarily as a DVD-by-mail business. Then, Netflix was heavily dependent on content distribution deals with traditional media groups including  Walt Disney and Mad Men-maker AMC for the vast majority of its online library.

Fast-forward to early 2018 and Netflix can afford to write off $39m without Wall Street even blinking. The $39m non-cash charge incurred in the fourth quarter of 2017 was related to programming, including two episodes of House of Cards that Netflix commissioned but will never air due to the sexual harassment scandal that erupted around the show’s leading man, Kevin Spacey.