Chinese internet giant Tencent aims to increase advertising income by using artificial intelligence and branded virtual costumes in video games, but is reluctant to put more advertising on its flagship WeChat social network, according to the group’s executive in charge of digital advertising.
中國互聯(lián)網(wǎng)巨頭騰訊(Tencent)負責(zé)數(shù)字廣告的高管表示,該公司力求通過利用人工智能以及視頻游戲中的品牌虛擬服裝來增加廣告收入,而不愿在其旗艦微信(WeChat)社交網(wǎng)絡(luò)上投放更多廣告。
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