Halloween may be nine months away, but Microsoft executives are already dreaming up responses to the traditional “trick-or treat” taunt.
A team in the Seattle office is bouncing suggestions around. “Give me a scary story!” is tried out, only to hang in the air. “Here, I got you some invisible treats!” suggests one. “The best I’ve got is Halloween jokes,” ventures another.
We are behind the scenes with the editorial team working on Cortana, Microsoft’s personal digital assistant, whose job is to breathe life and personality into a robot. They are riffing on potential responses to playful questions from an imaginary owner.
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