An Olympics gives a host nation an opportunity to promote itself as an investment destination to foreign companies. Brazil’s task is more difficult than most, despite such prime assets as samba, Pelé and a market of 200m people. The performance of earlier investments resembles that of the girl from Ipanema’s attitude to admirers: indifferent.
奧運會給了主辦國一個推介自身作為外國企業投資目的地的機會。盡管擁有桑巴、貝利(Pelé)和2億人口的市場等優質資產，但巴西的任務仍比多數主辦國更為艱巨。早些時候的投資的表現就像巴西歌曲《依帕內瑪姑娘》(The Girl From Ipanema)中的姑娘對傾慕者的態度：無動于衷。
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