Jochen Wirtz is pleased to describe himself as a best-selling writer. He has co-authored a textbook on services marketing that he not only uses as professor at the National University of Singapore Business School, but which has sold more than 700,000 copies.
約亨?維爾茨(Jochen Wirtz)樂于稱自己為暢銷書作家。他與人合著了一本服務營銷的教科書,在自己的課上(他是新加坡國立大學商學院(National University of Singapore Business School)教授)使用,不僅如此,這本書已經賣出了逾70萬本。
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