With a population of 250m and rising smartphone adoption, Indonesia would appear to have the fundamental qualities of a big ecommerce market.
However, just as consumers developed a taste for online shopping, the government banned foreign investment in the sector in 2014, with creeping protectionism and cumbersome bureaucracy curbing growth further.
That may be poised to change, as Jakarta removes limits on foreign direct investment (FDI) and pledges to support the industry.
您已閱讀9%（476字），剩余91%（4903字）包含更多重要信息，訂閱以繼續探索完整內容，并享受更多專屬服務。