Apple has scheduled its annual iPhone debut for Wednesday September 9, a year to the day after 2014’s launch of its latest handset alongside Apple Pay and the Watch.
Invitations were sent out to members of the press and analysts on Thursday morning, California time, bearing the teaser: “Hey Siri, give us a hint”.
When asked for a “hint”, Siri responds with cryptic comments such as: “Well, I hear there’s something big happening on September 9” and “Why don’t you check a rumours blog? That’s what I do.” Fuelling the hype that inevitably accompanies any such launch, Apple fans posted quirky responses from the iPhone’s virtual assistant to social media.
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