After software engineering and financial engineering comes linguistic engineering. Google this week raised its market capitalisation by $25bn by shuffling around some executive jobs and changing its name to Alphabet. Who knew that swapping your tiles in a game of corporate Scrabble was worth so much?
搞過(guò)了軟件工程和金融工程之后,谷歌(Google)又搞起了語(yǔ)言工程。本周谷歌對(duì)管理層進(jìn)行了一些調(diào)整,同時(shí)將公司名稱改成Alphabet,結(jié)果市值增加了250億美元。誰(shuí)能料到在企業(yè)版拼字游戲(Scrabble)中換個(gè)名字就能賺這么多呢?
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