McDonald’s is facing more brand damage in China after one of its suppliers was slapped by Beijing’s largest environmental protection fine for violating water pollution regulations.
Beijing Simplot, a Chinese joint venture involving J.R. Simplot of the US, supplies French fries and hash browns to McDonald’s in China, one of its biggest global markets.
The latest scandal involved not food quality but environmental regulations — another sensitive topic in China as public opposition is growing to air and water pollution.
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