Samsung is no longer the biggest smartphone maker in India by sales. The Korean group was ousted from the top spot by budget local brand, Micromax, for the first time in the fourth quarter in 2014.
Where Samsung accounted for 20 per cent of smartphone shipments in the three-month period, Micromax accounted for 22 per cent, according to data from Canalys, the market research group.
India's smartphone market is growing rapidly with 21.6m devices shipped in the quarter, up 90 per cent year-on-year, and local brands such as Micromax appeal to the first time smartphone user by offering basic and affordable handsets.
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