In 1939, Lew Hahn, the head of the Retail Dry Goods Association in the US, noticed something that gave him cause for concern: Thanksgiving would fall on November 30 that year, the latest possible date. Since it was thought poor form to start hawking Yuletide goodies before Thanksgiving was over, this would mean a brief Christmas spending season.
1939年，美國零售干貨協會會長盧?韓(Lew Hahn)注意到了一件讓他不得不擔心的事情：那一年的感恩節將落在11月30日，即最晚可能的日期。既然在感恩節結束前開始叫賣圣誕商品被視為不好的行為，這將意味著一個很短的圣誕支出季節。
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