Once upon a time, a worried manager realised staff were ignoring his instructions. He paid a handsome fee to sages and soothsayers, who advised him to use a compelling tale to season the facts and figures he wanted his team to digest. And so, business storytelling was born and spread throughout the land.
從前，有一位經(jīng)理意識(shí)到員工把他的意見當(dāng)耳邊風(fēng)，因而感到憂心忡忡。他花費(fèi)重金請(qǐng)教高人，后者建議他把希望員工聽進(jìn)去的事實(shí)和數(shù)據(jù)，編成一個(gè)扣人心弦的故事。從此，商業(yè)故事誕生，并逐漸流行起來。
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