1. Act rich. For all their democratic brio, people who sell art are only really interested in people who can afford to buy it. The average price of an artwork at Frieze is ￡20,000, which is more than an Alfa Romeo. But acting rich is not as easy as it used to be. Pressed jeans and Tod’s loafers are a uniform of the past. Assume a casual, studied air. When confronted by a work designed to make you laugh, don’t laugh. Haughty disdain goes a long way, although if you can match that of the gallerist, you are made of ice. Don’t be embarrassed to ask the price of anything but never, ever, mention any currency denomination (see point two).
1. 要擺出大款的氣派。
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