“You take the high road, and I’ll take the low road…” Two of the west’s biggest retailers have swapped emerging market strategies. Last week, Tesco threw in the towel on its attempts to go it alone in China and formed a joint venture with China Resources, a local rival. This week, Walmart threw in the towel on its joint venture in India and decided instead to go it alone.
“你走你的陽關道,我走我的獨木橋……”兩大西方零售商互換了它們在新興市場的策略。上周,樂購(Tesco)放棄了在中國單打獨斗的嘗試,轉而與本土競爭對手華潤(China Resources)成立合資企業。這周,沃爾瑪(Walmart)終止了在印度的合資企業,決定自己單干。
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