"Google and Facebook are attacking,” came the cry from Madison Avenue. “Circle the wagons,” was the answer from France. And so two of the world’s biggest advertising companies, Omnicom and Publicis, announce they are merging. Now that advertisements are more algorithm than Mad Men , the television series depicting Madison Avenue in the 1960s, the merger is being interpreted as the end of the golden era of advertising. It has been seen by the news media as a move by these two ad agencies to shore up resources in order to compete with the giants of Silicon Valley.
“谷歌和Facebook正在向我們發起攻擊，”麥迪遜大道(Madison Avenue，美國廣告業的代名詞——譯者注)發出了驚呼。“進入防御模式，”這是法國做出的回答。于是，全球兩大廣告公司陽獅集團(Publicis)和宏盟集團（Omnicom，又稱奧姆尼康）宣布合并。鑒于現在的廣告相對于《廣告狂人》(Mad Men)描述的時代更加依賴于算法，這起合并案被解讀為廣告行業黃金時代的結束。《廣告狂人》是反映二十世紀六十年代美國廣告業風貌的系列電視劇。新聞媒體認為，這一舉措表明兩家廣告公司正在擴充資源，以對抗硅谷巨頭。