Major advertisers including Nissan and Nationwide have suspended their Facebook marketing campaigns after product ads appeared alongside offensive posts, highlighting the risks of a new form of “targeted” advertising.
日產(Nissan)和全英房屋貸款協會(Nationwide,又譯泛邦建房合作社)等一些大型廣告商已暫停在Facebook上的市場推廣活動,因為它們的產品廣告此前曾出現在冒犯性帖子旁邊。此事凸顯出新型“定向”廣告存在的風險。
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