Was it the man or the country? Roberto Azevêdo is a patient negotiator, a seasoned trade diplomat and in many ways a perfect pick as World Trade Organisation chief.
He already knows his way around the WTO, is fully briefed on the issues, and is well-liked around the developing world, not least for taking on the farm-subsidy policies of the US and Europe – and winning.
If anyone can revive the Doha round of world trade talks, launched 12 years ago and now almost dead, it is he.
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