Volvo Cars’ new chief executive H?kan Samuelsson is introducing measures to boost sales in China as the struggling Swedish luxury carmaker tries to bridge a gap until new models are launched in two years’ time.
Mr Samuelsson, in his first interview since becoming chief executive in October, said that Chinese sales would be crucial in the coming years after a deterioration in the past two months in Europe, the biggest market for the company, which is owned by China’s Geely.
“We have to come through these two years .?.?. The market is falling very, very fast in Europe. It is a drastic reduction. It has accelerated in the past few months,” he told the Financial Times in his office in Gothenburg next to one of Volvo Cars’ main factories.
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