The US presidential election has heightened interest in Steve Jarding’s Running for Office and Managing Campaigns course at Harvard Kennedy School of Government, which is taken by Harvard Business School students on the joint MBA/masters in public policy.
Mr Jarding, who has run a similar elective for Iese MBA students in Madrid for the past four years, has managed and worked on campaigns for Democratic party senate and presidential candidates including Bob Kerrey, Mark Warner, John Edwards and Jim Webb – and was described by the New York Times as a “smart and aggressive tactician” who wins races in places he is not supposed to.
Why do business students want to study campaign management?
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