The world of luxury is divided into those who like a logo and those who don’t. For every woman who covets the distinctive double C of a Chanel handbag there’s another who wants a less showy, but no less statement-making, Hermès Birkin – and this is not just true when it comes to handbags; it applies to that essential summer purchase, a new pair of shades, as well.
Whether you buy Vivienne Westwood’s sunnies, with her orb insignia emblazoned in crystals on the arm, or a pair of Cutler & Gross’s logo-free titanium aviators, your choice speaks volumes. “Those who prefer a small logo browse Persol and Prada,” says Richard Peck, MD of David Clulow opticians. “Those who don’t want to pass unnoticed will go for Chanel or Versace, or perhaps a Bulgari frame with Austrian crystals on the arm.”
“We’re about sex and glamour,” says Donatella Versace. “We can dial our branding up, or dial it down, but it’s part of our look. Versace must always be Versace, and branding through graphic motifs, logo and key colours like gold is very much what people like us for.”