This year, India’s Mahindra & Mahindra became the world’s biggest tractor maker. It ran a television commercial in the US to mark the moment. The aim was partly to celebrate – its relatively affordable products, which suit the tastes and pockets of emerging market customers, have begun to do well in the US. Dominant in India and growing fast in China, the conglomerate’s rise can be seen as an example of an emerging market business overtaking established rivals in the industrialised world.
今年，印度馬恒達公司(Mahindra & Mahindra)成為全球最大的拖拉機制造商。該公司在美國電視上做了一個廣告，以紀(jì)念這一時刻。從一定程度上來說，其目的是慶祝：該公司切合新興市場客戶品味和財力、相對低價的產(chǎn)品開始在美國受到歡迎。馬恒達公司在印度市場占據(jù)主導(dǎo)地位，在中國發(fā)展迅猛，它的崛起可以被視為新興市場企業(yè)超越發(fā)達國家老牌競爭對手的一個例證。
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