The founder of Facebook, who has famously been the target of legal action, has lent his name to a law. Mark Zuckerberg’s Law of Social Sharing refers to his claim that the quantity of information shared online will double every year.
The implications for business of this idea are the subject of technology writer Brian Solis’s new book, The End of Business as Usual.
Solis is an internet zealot. “I live in social media,” he proclaims. When he gives presentations, he limits each slide to 140 characters so the audience can tweet it. He says that this sharing of information can be good news for business.
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