The story: After a series of mergers, demergers and acquisitions, the management of Diageo, the conglomerate formed by the 1997 merger of Guinness and Grand Met, made a strategic decision to focus on premium alcohol drinks. Diageo was in charge of an expanding and wide-ranging collection of brands, some of which had broad appeal across many countries while others had more regional appeal, sometimes limited to just a few markets.
背景：經(jīng)過一系列的合并、分立和收購之后，帝亞吉?dú)W(Diageo)管理層做出了專注于高端酒的戰(zhàn)略決策。帝亞吉?dú)W是健力士(Guinness)和Grand Met在1997年合并而成的企業(yè)集團(tuán)。帝亞吉?dú)W擁有眾多品牌，并且還在不斷增加，其中一些品牌在許多國家廣受歡迎，另一些品牌則僅具有地區(qū)性的吸引力，有時(shí)只局限于少數(shù)市場(chǎng)。
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