Last week I received a press release that began: “Starcom MediaVest Group of Greater China, in its mission to transform into a Human Experience Company, today unveils...”
There were two words in this that made me sit up, and they weren’t “Human Experience”, daft as those clearly were. Instead, the words were “Greater China”. Management bullshit, it seems, has finally arrived in the People’s Republic.
The release went on meaninglessly, moronically: “Our dream is to grow our clients’ business by transforming human behaviour through uplifting, meaningful human experiences.”
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