The gathering “storm clouds” over marketing budgets failed to darken an upbeat outlook from WPP, as Sir Martin Sorrell’s advertising group shrugged off macro-economic uncertainty and doubled its acquisition budget for the second time this year.
企業的市場營銷預算蒙上了越來越濃重的陰云,但這并未給WPP的樂觀預期蒙上陰影。蘇銘天爵士(Sir Martin Sorrell)掌管的廣告集團對宏觀經濟的不確定性不以為意,而且在今年年內第二次將其并購預算翻倍。
您已閱讀18%(349字),剩余82%(1547字)包含更多重要信息,訂閱以繼續探索完整內容,并享受更多專屬服務。