Coca-Cola, the world’s largest soft drinks company by revenues, said on Thursday it was ramping up its focus on China with a $4bn investment over the next three years.
Beginning in 2012, it will build upon a $3bn investment announced in 2009, bringing the company’s total investment in the world’s second-largest economy to $7bn across a five-year period.
“China is one of our most important growth markets in the world,” said Muhtar Kent, chief executive, in a statement. “Besides our infrastructure and capabilities, the new investment will also focus on enhancing the consumer experience, ensuring product affordability and building brand loyalty, which will deliver sustainable growth.”
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