For the fashion crowd, word of yet another hotel from a big designer brand might be expected to elicit the kind of withering yawn reserved for the criminally passé. Not so the new hotel project from Maison Martin Margiela in Paris. While the brand doesn’t have the global fame of Versace or Armani, both of which have opened hotels, its niche position is part of its appeal. This is a fashion insider’s fashion label, with the kind of stylistic trademarks that can leave those not in the know feeling baffled.
在時尚圈內，有關又一個頂級設計師品牌開設酒店的話題可能已經讓人提不起興趣。不過，巴黎Maison Martin Margiela項目的新酒店卻不在此列。雖然該品牌的全球知名度不如范思哲、阿瑪尼（后兩者均已開設品牌酒店），但其魅力在于它在利基市場的地位。這是一個時尚圈內部的時尚品牌，其鮮明的風格可能會讓不知情者感覺莫名其妙。
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